Research Exchange
Nose in the News
Nose In the News features articles that have recently appeared in the consumer press (newspapers, magazines, internet, etc.) about breaking olfactory research and other topics related to the sense of smell.

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Smell 101 is the place to start learning all about the sense of smell and the benefits of fragrance.

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People recall smells with a 65% accuracy after a year, while the visual recall of photos sinks to about 50% after only three months.

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